Sin City Diabetics — Weekly Update

Google Ads Performance

Google Ads — 2 Accounts

Total Spend

$1,247

across 4 active campaigns

Clicks

224

16.81% CTR (V2), 1.59% CTR (V3)

Impressions

13,383

combined both accounts

Conversions

$89.07 CPA

Campaign	Account	Spend	Clicks	Impr.	Conv.	CPA
Local PMAX General	V3	$936.14	92	8,139	10	$93.61
Local PMAX Expanded Locations	V3	$262.24	86	2,833	2	$131.12
PMAX \| Website Traffic	V2	$32.65	12	354	2	$16.33
Local PMAX General \| Wed & Thurs	V3	$15.47	34	2,057	0	—
Total		$1,246.50	224	13,383	14	$89.04

Google Ads Changes This Period

Account V3 (4622624376)

Negative Keywords Added
Mar 16: Added "sana diabetes" to Local PMAX General | Wed & Thurs
Mar 16: Added "state medical equipment", "ccsmedical com" to Local PMAX General
Mar 13: Added "ccs medical supplies" to Local PMAX Expanded Locations
Mar 13: Added "ccs medical", "ccsmedical" to Local PMAX General
Mar 12: Added "ccs medical" to Local PMAX General

New Campaign Created
Mar 10: Created "Local PMAX General | Wed & Thurs" — new PMax campaign with Wednesday & Thursday ad schedule, dedicated budget, and geo-targeting

Account V2 (6839005986)

Keyword Optimizations
Mar 9: Added negative keyword "best drinks for diabetics" (exact match) to Search | Phone Calls
Mar 9: Adjusted CPC bids on multiple ad group keywords ($3.00 - $4.00 range) across Search campaigns

Meta Ads Performance

Meta Ads

Total Spend

$769

2 active campaigns

Clicks

476

2.18% CTR

Leads

$13.98 CPL

Purchases

$69.91 per purchase

Campaign	Objective	Spend	Clicks	Leads	Purchases
Lead Campaign \| Sales vs Informative \| Top 14 States	Leads	$677.03	411	45	9
Local Traffic \| Dynamic	Traffic	$92.01	65	10	2
Total		$769.04	476	55	11

Work Completed This Period

Google Ads

Reviewed Google Ads with Turbo Agent — updated AIA search with higher intent phrases, added negative keywords for competitors, non-business intent, and support/account terms

Website

Reviewed and launched new website

CRM / Automations

Investigated and resolved order stuck in verified status (OPP301060) — order was manually created which caused it to skip stages
Added "No Response" option to Servis CRM and configured dynamic removal from Francis list
Investigated contact PayPal timing issue — Ship Station showed PayPal shipment created manually on 03/09 at 12:46PM which triggered the order stage and customer message
Investigated and resolved Jotform leads issue — client had not been receiving leads since March 5th afternoon

Reporting / Analytics

Compiled data and added analysis for hypothesis on keeping the business the same
Gathered numbers for the meeting

Email Marketing

Created welcome email for walk-in customers with subject line, accepted supplies list, contact info, and CTA

Coming Up Next Week

Continue monitoring Google Ads negative keyword performance across both accounts
Review A/B test results from form copy test
Monitor new "Wed & Thurs" PMAX campaign performance
Evaluate Meta Ads lead quality from Top 14 States campaign
Follow up on Jotform lead flow to confirm stable delivery

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Sin City Diabetics

Google Ads
- Reviewed Google Ads with Turbo Agent — updated AIA search with higher intent phrases, added negative keywords for competitors, non-business intent, and support/account terms

Google Ads Performance
- Total Spend: $1,247 | Clicks: 224 | Impressions: 13,383 | Conversions: 14
- CTR: 1.67% | CPC: $5.57 | CPA: $89.04
- Local PMAX General (V3): $936 spend, 92 clicks, 10 conversions
- Local PMAX Expanded Locations (V3): $262 spend, 86 clicks, 2 conversions
- PMAX Website Traffic (V2): $33 spend, 12 clicks, 2 conversions
- Local PMAX General Wed & Thurs (V3): $15 spend, 34 clicks, 0 conversions

Google Ads Changes This Period
- Mar 16: Added negative keywords "sana diabetes", "state medical equipment", "ccsmedical com" across PMax campaigns
- Mar 13: Added negative keywords "ccs medical supplies", "ccs medical", "ccsmedical" across PMax campaigns
- Mar 10: Created new PMax campaign "Local PMAX General | Wed & Thurs" with dedicated schedule and budget
- Mar 9: Added negative "best drinks for diabetics" to Search campaigns, adjusted keyword bids

Meta Ads Performance
- Total Spend: $769 | Clicks: 476 | Impressions: 21,834 | Leads: 55 | Purchases: 11
- CTR: 2.18% | CPC: $1.62 | CPL: $13.98 | Cost Per Purchase: $69.91
- Lead Campaign Top 14 States: $677 spend, 411 clicks, 45 leads, 9 purchases
- Local Traffic Dynamic: $92 spend, 65 clicks, 10 leads, 2 purchases

Website
- Reviewed and launched new website

CRM / Automations
- Investigated and resolved order stuck in verified status (order was manually created which caused stage skip)
- Added "No Response" option to Servis CRM and configured dynamic list removal
- Investigated and resolved contact PayPal timing discrepancy
- Investigated and resolved Jotform leads issue — leads not received since March 5th

Reporting / Analytics
- Compiled data and analysis for business hypothesis
- Gathered numbers for meeting

Email Marketing
- Created welcome email for walk-in customers

Branded Update Page: https://sincity-update.melleka.app